If you're planning on a new website there's a few things I almost ALWAYS see overlooked - photo curation - copy before design. (please please) - choosing a platform that suits your business for the LONG TERM. Will you be adding a store? Booking clients off it? Need any special features? - set up or have an idea what your email marketing will be and how to get your lovely people on the list! Your website doesn't always convert the first time someone visits.