1. Most kids consume media, not enjoy it. Tiktok and “feeds” have created this world of mindless scrolling. They’re watching but not paying attention. I asked them if there are creators they come back to or enjoy seeing regularly and most of them couldn’t tell me who. Who was most popular? Kai Cenat! (The guy who Twitch live streams… I only know him because he interviewed Nicky and she did the everybody dance with him)