I’ve been thinking a lot about what’s necessary for success in our current market. I still see so much boil down to one crucial factor… 🚨Having a Lighthouse Message that does the heavy lifting in your marketing. 🚨 When you dial in a message that is compelling, magnetic and creates BUZZ, it seems to lead to more sales, opportunity and traction. Have you noticed that too? Oh, and confidence. That helps. 🤩 Entrepreneurship