I think the worst marketing a real estate agent can do is to promise buyers and sellers a stress-free experience. People are smarter than that. They know it's going to be stressful. Tell them the truth. They may not get a great offer right away. The inspection might be problematic. The house may not appraise. The other side might be difficult to work with. Etc. Etc. And tell them you'll be right there with them from beginning to end because who you work with matters. Real Estate Threads