Heres another idea for free. Why don't @thesun @thetelegraph @theipaper DailyMail @thetimes theguardian print on the front page how the million pensioners who are eligible for pension credit (and therefore wfp) and don't claim it... should go about claiming it. Or how about @uklabour put out some public service tv announcements telling them? I'm sure @martinlewismse would get onboard. Hey @gmb bbcbreakfast how about you?