I agree. I love content creation, specifically photos, and having a new product to play with for a photo is a way I push my creativity. When a brand reaches out, they are getting some exposure sure, but mostly a creative use of their products and/or photos, and sometimes video. If they are specific in what they want and I know my cost to create it will be high or not my preferred recipe, the. I'll ask for enough to cover hard goods. My caveat is this is not my career. This is a creative release.