One of the BIGGEST mistake a lot of life insurance advisors make when posting content, is they only post the service they provide: “hi I’m so and so and I can sell all types of insurance including…” People want to know what it can do for THEM. Frankly no one cares what you do, unless you communicate what it does for them. Instead of just talking about your service, talk about how you solve a problem they have. The “how” is the service.