A bunch of measurements which are the lifeblood of a company. Did they grow or die this quarter? It's how everyone evaluates the health of the business. Because if you don't measure it, you won't manage it. Reflect on your own life. How did you do the past 3 months? Are you stronger? Did you make more money than any other quarter? Make new useful connections? Do you even measure and keep track? Are you running your life professionally like the best companies in the world?