We know this is 100% true because it’s EXACTLY how TikTok disrupted social media in an era where everyone had thought it would be impossible to differentiate. TikTok’s identity was “authenticity” and “meritocracy”. Authenticity in people talking about topics they’d NEVER discuss on FB, IG, Twitter, etc. Meritocracy by innovating with the “interest graph” that didn’t require a huge follower base to go viral. What do you think? 🤔 Can both Twitter & Threads exist? 🤝