Instagram algorithm explained 🤯 The goal of instagram: keep people on the app How: putting the right content in front of the right viewers How : the algorithm How does the algorithm know: it pays attention to viewers and creator activity For viewers: what have you searched for, engaged with, liked, commented, shared, watched, etc… For creator: what content have you created in the past, info about the post (keywords, content, caption, hashtags) Then the algorithm plays match maker