▶️ Use the "How to" formula. For example: How to lose weight and stay fit eating what you want and without going to the gym. ▶️ Swipe proven headline. Here's how : - Pick one headline that has been proven to be effective. - Replace the word to suit your need. Like this example ⬇️ A proven headline 👇 " Do you make these mistake in English?" Swipe it to fit your need. Like this 👇 Do you make these mistake when choosing a bride make-up. Hope you get the point here.