33 Things I Learnt in 33 Months of Business 1. You never know until you try. 2. There will be times when you fail. That's when you realise it's not the end of the world. 3. Discounting is never the way to grow. 4. Providing more value than you charge is one way. 5. Charge more and strive to consistently give more value to customers. 6. There's absolutely no point comparing what the neighbourhood business does or doesn't do. 7. 10% of 100 million is better than 100% of 1 million.