choosing a colour for your personal brand is personal; colours are individual. you were conditioned to believe that red is danger—that it is synonymous with evil. but in reality, what you don’t understand is that the colour red means different things to different people. for instance, @debolalagos is constantly dressed in red and white. You'll be surprised by his answers if you ask him what red means to him. @thecharlesotudor is the same way; you'll be surprised to learn what they mean to him