The reasoning behind the Unity fiasco: "While much of the industry furor was focused on the business impact Unity would have on mid-sized indie game publishers... Unity's moves were actually more focused on extracting a larger share of the lucrative mobile ad mediation market... AppLovin is dominating, and Unity tried to use this policy as a forcing agent to try and get back some market share." https://arstechnica.com/gaming/2023/10/behind-the-scenes-of-unitys-rushed-out-install-fee-program/