I saw an official post where they said that using keywords is more important than hashtags right now. Since there is a search bar now people tend to type « places to visit in Bali » vs. « placesinbali » But if you are using hashtags then a good rule of thumb is - 3 hashtags related to the video topic - 3 related to your target audience - 3 related to dream result For eg if you’re posting a video of a health plan it would be: - #healthplan #health etc - #busymom - # getlean Enjoy :)