Your Louis Vuitton or Goyard handbag is most likely made of fake leather... Let me tell you how luxury brands actually work: First, they create top-quality products only for the rich to build an exclusive image. Then they start targeting the upper middle class by selling cheap quality items at high prices. These products make the buyer feel like they're buying something luxurious when they're actually not. LV, for example, uses canvas leather on their most popular bags, which isn't leather.