I am a GenXer, and my core target audience (short version) is other GenX women because sometimes, I just need to have conversations with women who remember the following: * We had dial up internet and couldn't use the phone and the internet at the same time. * We had pagers/beepers and had to find a payphone to call the person back. * Netflix sent DVDs in the mail. * Our first experience with almost being sent to collections was ordering Columbia House Cds (10 Cds for a penny)