As a former publicist, I’ve never believed that “all press is good press.” I’m sure Hermes would agree. To anyone who has raised money for UNWRA, like Ella Emhoff, The Hadids, and so many clueless celebrities like Susan Sarandon, Marcia Cross, Glennon Doyle and more- this is where your money is going. Fleeing for their lives and Mrs. Sinwar makes sure to grab her Birkin? Now that’s what I call luxury brand equity.