Insecure men who insist they want a woman who've had few sexual partners... They're looking for a woman who's "picky" about who she shares her body with, and they want this picky woman to pick "them* Why? Because it validates they're the "high quality male" they think they are. They're not intersted in women for who they are, they're interested in what dating her transmits to his friends, like a lifestyle prop. Women know this, and it's why they're not interested in those men.