If you’re a creative working in sports… just remember, the team/league/athletes you’re covering are MORE IMPORTANT than the Instagram post & engagement you’re gunna get post game. hot take but I’m seeing a lot of creatives in sports making it more about themselves in posts and comment sections, and forgetting the athletes or events they’re capturing. I think we need to come back to earth and realize that we can’t overshadow the people we get to capture. Client & finishing the job come first.