Working in the fashion industry as a merchandiser exposed me to the challenge of excess inventory across multiple brands. This pivotal experience led to the birth of ILLU. ILLU, meaning “home” in Telugu, represents comfort and a sense of belonging. It’s a home textiles brand that reimagines the art of weaving through a modern lens, using regenerated yarns. Our debut set of limited-edition blankets draws inspiration from architectural blueprints. www.illuhome.com