It's definitely not a "get rich quick scheme" and sadly many creators profess that working 1-2 hours a day, with a phone and WIFI will make you a gazillionaire and enable you to retire your husband or parents. Like anything worth having, starting a new business takes hard work, self motivation and patience! It isn't a saturated market, there are over 2bn users of IG but you are right, many people start and fail. Mainly because their expectations were not met ...