I have a hard time articulating the strength of my why in a few bullet points, but here’s a start… Personally - to live a life where my wife and I have the means to educate our daughter not just through quality schools but also through exposure to world culture Business - help people stop living the life they feel they should live and instead help them live a life that’s truly meaningful to them Deeper - reach as many humans as possible with a message of perspective, commonality, & empathy