This is how sales people and luxury stores profile rich customers or poor customers. At brands like Louis Vuitton or Hermes Rich shoppers explore the full range of items, while poor customers often focus on lower priced items only. When shopping gifts, the rich discuss the recipient’s features, like saying, "Her skin tone is more neutral so get me a matching colour" In contrast, poor buyers are more likely to ask about product options, like, "Does this come in blue?