Tim Cook has been an amazing CEO for Apple shareholders however, the one trait he has, which makes him very unrelatable, is that he doesn’t come across as a genuine person when he says things like how he uses every Apple product every day or when he waxes lyrical over poorly designed Apple products. It makes me second guess what he says as marketing speak in interviews at times. Think it’ll be more interesting to see more of Tim Cook, the human being than Tim Apple, the Apple brand ambasaddor.