Content creation effort Threads vs Instagram THREADS ◦ Open the app ◦ Write a short text ◦ Authentic & enjoyable conversations INSTAGRAM ◦ Write a caption ◦ Choose photos / video clips ◦ Prepare reel / carousel / stories ◦ Add music and text ◦ Instagram crashes, start all over again 😅 ◦ Add hashtags ◦ Generic and inauthentic comments Which one do you prefer?