Each label has its own creative teams, management, and strategies tailored to the artists under them. HYBE itself is more like the headquarters overseeing these labels, providing funding, resources, and infrastructure. It’s not micromanaging every artist’s career or controlling every detail. Most of the time, HYBE’s role is approving major decisions, like debuting groups or large-scale projects, but the day-to-day decisions are entirely up to the labels. (2/6)

I like Wikipedia: Hybe Co., Ltd. is a South Korean multinational entertainment company established in 2005 by Bang Si-hyuk as Big Hit Entertainment Co., Ltd. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house.

This is flat out incorrect. You’ve failed to understand how conglomerates work. Hybe is a corporate entity with several subsidiaries that conduct smaller scale business. This is the same kind of entity that every western conglomerate, eg. Disney, Google, Meta, Amazon is. Or in Korea you can compare it to entities like Samsung or Lotte. Let’s take Disney as an example in the movies/Tv business alone they own and control several studios, an example of one would be Marvel Studios. 1/2

This is what im saying when the “internal docs leaked” happened, everyone blames the label but didnt know that the marketing strategies are still in the company who the artists belongs to, if anyone wants proof they must watch Zico’s episode on Omniscient Interfering View Show, they shown that all artists marketing and management are still under their company, every company have their own floor in HYBE bldg, and to that internal docs who companies do not have that, its just so unlucky to HYBE