1️⃣ Think of a digital product as a ‘shareable guide.’ Instead of getting bogged down with technicalities, I break it down: Imagine creating a simple, helpful PDF like a cheat sheet or checklist that people can use immediately 2️⃣ Avoid buzzwords. I describe things like ‘content optimization’ as ‘making your posts more engaging.’ Simplicity wins. 3️⃣ Connect with your audience’s experiences. Rather than saying ‘grow your reach,’I say ‘how to get more people interested in what you’re sharing