@mymatchaaddiction was born in 2021 during the COVID lockdown when Cole first stumbled upon matcha through a gift from family. This discovery sparked a journey of exploration, content creation, and a deep dive into learning about matcha. Today, MyMatchaAddiction serves as a platform to help people better understand matcha and share new discoveries. Innovation in the matcha space is a true passion, from experimenting with water and fresh milling to exploring new production and processing methods.