Writing it on Google doc gives you space to explore, right after you know who you are talking to, what will click yes in their mind and what will be your messaging hierarchy... It's free and easy to land on new ideas when you aren't trying to fit in, which also let's you move down the sections without "oh, I can't write more than these number of words" Research, write and then edit. Getting it all mixed up will take far more time because #perfectionism 🥲