i saw n heard about this as well but the fine line was that he was saying he was private chef in the hamptons which he was a chef phyically located in the hamptons. technically he wasnt lying. i think it was a brillant idea. any real chef knows he wasnt actually on duty or the food he was making on camera was an actual meal for a client. he was moving wayy to slow and if someones hungry paying you, you dont have time film. that was intentional content for marketing purposes. genius