To rebrand your Instagram, focus on a clean, cohesive aesthetic with a neutral color palette and high-quality, minimalistic photos. Update your bio with clear service info and booking details, and organize your Highlights with uniform covers. Post regularly, showcasing client features and behind-the-scenes content, and engage through Stories with polls or Q&As. Use relevant hashtags and geotags to attract local clients, and always include clear calls-to-action in your posts.