Instagram’s got a new update, and this one’s a big shift: So, what does this mean for reach? Hashtags will still work as keywords, helping your content get seen, but there’s a good chance the reach from hashtags might dip—especially if you’re not using my 90# strategy. Using up to 90 hashtags in a single post is key for visibility, and now it’ll be even more important to keep your posts showing up. Let’s see how things change after the 13th, and I’ll keep you updated!