Yes it's a lot of work. My best advice: audience leaves in 7 seconds. During this time, you must communicate what problem of theirs you solve and how you do it. Use very simple language and follow it by a call-to-action. Make sure it's on the top left of your website. Don't say things like "I am a mental health counselor". List explicitly the problem you solve the most. E.g., "I help young families struggling with raising difficult children." or whatever your expertise is. Best of luck to you!