Berjaya Food, operator of Starbucks in Malaysia, has closed 50 out of 408 stores due to boycotts and increasing competition. This follows a RM33.68 million loss, contrasting with last year’s RM20 million profit. Despite cost-cutting efforts and expansion of Paris Baguette, analysts warn Starbucks may be losing its appeal as new coffee brands gain traction. The company’s future hinges on its ability to adapt and rebuild customer loyalty.