What is marketing? • Seth Godin: It’s making change happen. • Philip Kotler: It’s creating value. • Gary Vaynerchuk: It’s attention. • Steve Jobs: It’s telling a story. • David Ogilvy: It’s understanding the consumer. • Simon Sinek: It’s starting with why. • Jay Baer: It’s empathy. • Neil Patel: It’s driving results. • Guy Kawasaki: It’s enchantment. • Ann Handley: It’s creating meaningful content. • Mary Kay Ash: It’s relationships. What is marketing?