While the new glowed-up @kiausa Sportage debuted this week at the @laautoshow, it’s making a more ominous appearance in a new Korean-language branded content spot for the Season 2 launch of squidgamenetflix. Fingers crossed for a range anxiety-laden #phev plug-in hybrid challenge where the sad contestant who ekes out the fewest km of all-electric range is forced to spend eternity driving a 2002 Kia Rio. SquidGame2 See the full spot below