5. 繼承上篇所講嘅摸底，都有唔少人係講唔清自己做咩生意，無論日後我係自己做品牌定繼續需要摸對方底，都要搞清楚個business model，好淺顯嘅道理但真係唔多做到。 - 1. Sell what: 究竟你個product / service's offering 咩經濟價值 - 2. Sell to who: 賣畀邊啲target segments，佢哋有咩共同需求 - 3. How to make money: Pricing + Price / fee model & strategies - 4. Value chain: 我地點樣add緊咩value，上下游又點樣add緊咩value - 5. Cost structure: 啲錢內內外外、前前後後點樣洗，知道呢一點，就可以另外知埋我地點樣add緊對方嘅咩value - 6. 組織架構規模: Footprint / Countries serviced，用幾多嘅人力成本產生緊幾大嘅生意規模，每個人嘅角色同功用又係咩。類同operating efficiency同projecting revenues。