Amazon made $31B last year with a mind trick. You all paid it. And you didn't hesitate. Here's why. In 2005, Amazon hits a wall. Shoppers are buying less. And getting impatient. No one wants to wait 8 days for a Ninja Air Fryer. So Bezos & crew roll out a prepaid shipping plan. It's called Prime. Two-day delivery on a million products. And then they do something weird.

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2024-12-24 13:29

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jon_davids

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發文後	用戶	內容
幾秒內	jon_davids	They don't call it "pre-paid". They call it "free". And they throw in a bunch of distracting bonuses. So you feel like it's too good to pass up. Then something crazy happens — it actually works. Prime is a loyalty magnet. A customer forcefield. A tax that keeps us all hooked. It makes Amazon your default everything-store because you’ve already paid for the privilege.
一小時內	Luis Perdomo lperdomo100	Invest in Amazon and don’t complain
5 小時內	John Ellis johnny_ninety_nine	But in every way it’s better than going feckin shopping I will pay and I don’t care.
9 小時內	cj.lvdp	Yeah but also I definitely use more than $150 in shipping fees throughout the year, so it's well worth it.
11 小時內	Daniele Esposito danieleesposito89	That's only part of the deal. Amazon is so awesome because you can return stuff no questions asked, you literally find everything on it, and it gets delivered insanely fast.
13 小時內	Rebecca Boone rebecca.boone.1000	Bezos’s biography is called The Everything Store. Worth reading.