The amount of businesses out here making boring content because their teams are afraid to try new things because it isn’t “on brand” or they don’t “feel” like it’ll work is ABSOLUTELY ABSURD. You know who cares about how you FEEL? NO ONE. You’re not making content for you, you’re making content for people who need what your brand provides. That content can be Entertainment Education Written Video Memes Podcasts Carousels Get fucking creative and get your tiny little ego out of the way.