The Beatles were NOT the Taylor Swift of the 1960's. They were not like Elvis. They were beyond. Combine your current favorite band with your favorite clothes with your favorite haircut with your favorite podcast with your favorite social media site with your favorite TV show with your favorite movie with your favorite drug with your favorite way to have fun with your best friend and all of that combined would not have the impact on you The Beatles did in the 1960's. Beatlemania was beyond.