I think brands prefer to see the like counts because it gives them an idea on how the performance is like on the page, sometimes hiding indicates low interaction which for me is true because I don’t have a lot of followers to begin with.. but I think something off about the algorithm because I see pages with good content and alot of followers that aren’t getting enough likes of comments.. I am tired of waking up everyday trying to figure out what an alogorithim bot likes to see today, not fun