I think that’s a great question ☺️ I can share my take on it. A business will sell products and services. A personal brand is where you share your vibe, your experience, your personality. You share your “hot takes” or “unpopular opinions” or how YOU specifically complete a task. The idea is that the customer/client needs help solving a problem but they could get help from anywhere. By sharing your personality in a way that connects with them: they want YOUR help. Buying from YOU over others.