Why is writing copy for our own businesses so tough? It’s like we have a blind spot to the deeper benefits and objections. Quick tip…use AI as your biggest supporter and harshest critic. Ask it for a list of the pros and cons of your product or service. It’s like having a brutally honest friend point out the bits you're missing without any awk moments. A great way to hone your offer and tackle customer objections. Just don’t expect it to write decent conversion copy for you…that’s my job 😉