Brian Niccol, new CEO of STARBUCKS: with negative quarters over quarters. Revenue is dropping and profit margins shrinking. The day he signed, his signature made Starbucks around 200 million: his work with chipotle was almost unreal, the profits he produced, the path the business built. He will do with Starbucks. The barista, well their wages doubled, sales Still went down, profit margin shrunk by 95% because of the new wages. Investors are getting bear ish. They sell off, Starbucks starts to