This is Bernard. He sells expensive things to fancy people. And last year he made $93B doing it. I'm talking about Bernard Arnault, Chairman of LVMH. That's the company behind Dior, Givenchy, along with 70+ other ultra premium brands. But the cool part of this story isn't the money or the product. It's how he built it in the first place. Not through high fashion. Instead, he did the old school way — like a Wall Street raider. Here's what happened.

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2024-12-28 04:23

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Jon Davids
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發文後	用戶	內容
幾秒內	Jon Davids jon_davids	1/ Seed of an empire It's the roaring 80's. Bernard has been grinding away as a real estate developer and is ready for his next move. The French government is looking for someone to take over a struggling textile firm called Boussac. With some boardroom hustle, Bernard wins the deal. But he's actually not interested in textiles — he wants just one of Boussac's assets: Christian Dior.
10 小時內	Danielle K. Lambert danielle.k.lambert	You skipped the part where he completely ruined the quality of most of these brands to cut costs. “Design leads everything” is a stretch. Smarts collabs doesn’t equal good design, and design is def not the same as quality. 🙄 Highly recommend the book “Deluxe: How Luxury Lost it’s Luster” to anyone who really wants the full story here. Warning - you won’t want anything from 95% of these “luxury” brands after you read it. Hermes is one of the few left actually doing craftsmanship.
13 小時內	Jonathan Palmer jonathanr_p	Reading comprehension isn’t a strong suit now is it? It clearly says $93 billion in sales and only $16 billion in profit. So clearly there profit marginal isn’t to high.
14 小時內	Maddie Miller wheeezymcgee	Not Mr. Boss
14 小時內	Julian Taylor payme_signachek	Not one f****** thing you posted is going to change his wealth
14 小時內	Jaye Crues jayecrues	Oh man, it looks like a ghoul to me.
16 小時內	g_numero_uno	Which one is Bernard here?
16 小時內	Tze Goh astrophytzecist	Let me correct you: he doesn’t just sell expensive things to rich people, he sells expensive things to everybody. That 100 ml of scented water at $100 ? That’s literally targeted for teenagers, for example.
16 小時內	Anthony van Osch anthonyvanosch	And now LVMH is cliché.
16 小時內	DustyDetroit dustydetroit	He doesn't sell expensive things to fancy people. He sells inexpensive things with brand names to people who want to be fancy. Most of these luxury brands are made in China with fake leather now, the ones that aren't import Chinese workers to Italian and French factory towns.