Hi! Selecting depends on your skin type, normal, oily, or dry, then it depends on your undertone, warm, cool, or neutral, lastly, it’s all about a preference, do you like a sheer or medium coverage, do you like a full coverage? Hydrating or normal finish? Once you get through all that then you can begin choosing. If you want affordable, head to maybelline, elf, L’Oréal, black radiance, morphe, or juvia’s place if you are looking for more prestige, mac, Estée Lauder, danessa myricks, huda beauty,