Good news and bad news. Trying to stay positive. Two weeks ago I ran an IG ad to promote River Street. The response was, for me, overwhelming. Reached 14k accounts, 543 likes, 141 new follows. Most important, 1,719 profile visits. Cost me $240. Number of books sold? Zero. Number of KU pages read? Zero. Men liked my ad but showed little interest in trading a book. I feel like I'm selling snowmobiles in Hawaii. But, like I said, the number of new followers is encouraging.