Hard facts here! We didn’t think it was going to be easy, but we did think we would have done better this year than we did. Just spent the last 11 hours in a dark room writing our 2025 content plan, and I’m going back in until I fall asleep to write a podcast series (that actually think you might want to be a guest on @esquiregolf ). This is life now, and I don’t think people understand what they’re getting into, however some have it easier than others.