What took me too long to realize about social media is understanding why people are here. They’re not here to be educated. They’re not here to be sold to. They’re not here to be inspired. The vast majority of people get on social media to be entertained. They’re jumping on to escape the boredom of the real world or to ignore what’s happening around them. This means a social media content strategy (specifically) that relies heavily on education and “value” content isn’t enough to grow.